The world we live in now is so reliant on digital progression and technologies, it’s hard to imagine how businesses used to trade without the efficiencies like internet, email or smartphones.

The evolution to a digital landscape

While many Australian businesses in the mining, finance and art sectors have adopted digital technologies, businesses within industries such as agriculture, healthcare and construction have been slower to embrace major digital transformations.

Frank Gens, Senior Vice President and Chief Analyst at IDC, predicts by 2021, at least 50% of global industry activity will be touched by a digital system.

Businesses will spend 2.1 trillion on new-wave platform technologies to:

  • enhance their offerings,
  • assist in smarter supply chains,
  • improve sales, and
  • progress digital relationships.

All of this working towards the digital transformation of businesses, enterprises and industries globally!

In order for a business to evolve and stay current, digital transformation is inevitable. Within an ever-expanding and competitive landscape, businesses are seeking help to update inefficient systems, improve activities and processes to ensure better outcomes and service. At the end of the day, the digital native businesses are the ones who will survive in this digital economy.

Geelong businesses going digital!

As a business that provides technological solutions to our customers, we are at the forefront of experiencing this shift in businesses wanting to go digital. We are in the middle of a technology and business evolution, and it’s so exciting because we have never been more relevant.

We chatted to three major businesses based in Geelong, who have partnered with Connect Fleet to move their business into the digital landscape. These clients offer different insights on the topic of digital transformation, as some have been a customer with us for years, while others have just recently implemented GPS fleet management into their business. Here’s what they had to say…

Go Traffic logo
Go Traffic: Lachlan Read, Commercial Fleet Manager

Go Traffic provide traffic control and management services across the entire state of Victoria. Working with local councils, police and residents, their commitment to safety is their highest priority.
We chatted to Lachlan about the implementation of our software and Go Traffic going digital.

What were your previous pain points in the business, that drove you to want to implement GPS fleet management?
We did have a fleet tracking provider, before we signed with Connect Fleet. However, we were looking to change suppliers and find an offering that was a better fit with our company.

We liked the fact that Connect Fleet provided an open application programming interface (API). This was a big bonus for us when it came to business integration. There were no limitations as to what we could achieve. The price point was also very competitive, we appreciated the clean user-interface, and the overall feel of the product was just more superior.

What efficiencies have been gained since partnering with Connect Fleet?
Connect Fleet has certainly improved our ability to track and report on our units. The level of reporting is incredible and we plan to use the software to improve our team’s driver training modules and monitoring. Overall, it has helped us to improve safety in the business, and just made a lot of our processes more efficient.

Describe some of the challenges of transitioning your business more into a digital landscape and ways you have overcome them?
It was a major transition to move from our previous GPS fleet management provider over to Connect Fleet. The logistics and practicality of transition, and managing out of existing contracts, did seem like a major challenge at the time. However, we found Connect Fleet’s customer/technical support and management of the transition so easy. We have no downtime here, so we are appreciative to Connect Fleet for how this was all handled. It was brilliant!

ESG logo
Environmental Services Group: Heath Keenan, Owner/Director

As one of the leading environmental services companies in Australia, Environmental Services Group specialise in the provision of network condition assessment, drainage services and waste management solutions throughout Geelong and Victoria.
We had the pleasure of chatting with Heath about the digital transformation of the business, and Connect Fleet’s role in that.

What were your previous pain points in the business, that drove you to want to implement GPS fleet management?

Not knowing where our units were during the day was becoming an issue for us. Our team are encouraged to work without the use of mobile phones, so we needed to gain more transparency with their locations and state of work. We also offer emergency services, and in order for us to run our business logistics better we needed to know where the assets were.

What efficiencies have been gained since partnering with Connect Fleet?

It has helped improve our internal communication, which has improved business activity and our processes are now running more efficiently.

We’ve seen improvements in fatigue management, the billing accuracy, and our transparency with customers has also improved since implementing Connect Fleet.

Describe some of the challenges of transitioning your business more into a digital landscape and ways you have overcome them?

There was a cultural misunderstanding in the business of why we were using GPS fleet tracking. To overcome this, we physically showed the staff what we were getting out of it.

Wellam constructions logo
Wellam Constructions: Jeff Newton, Owner/Director

Established in 1940, Wellam Constructions (Wellam) have been serving the Greater Geelong Region for the last eight decades. A locally owned and managed business, Wellam provide a wide range of services including the construction of residential, industrial, and commercial developments.
We spoke to Jeff about partnering with Connect Fleet and making the digital transition.

What were your previous pain points in the business, that drove you to want to implement GPS fleet management?
We were looking to simplify and automate things like engine hours and information around the utilisation of our machines. We wanted to apply a consistent approach when it came to the service ability of our machinery and plant.

What efficiencies have been gained since partnering with Connect Fleet?
Although we are only in our infancy, we are positive we will see a great deal of efficiency gained over time. We have a substantial amount of data now, and it’s exciting to think how we can use and apply that data to our business. Even in these early stages, we have already seen a positive impact of the punctuality of our staff to work, since the install of the new system.

Describe some of the challenges of transitioning your business more into a digital landscape and ways you have overcome them?
Initially there was a push back from staff regarding privacy, but we assured them this software was not installed to ‘spy’ on them. We’ve gained a vast amount of data that provides us with important insights into our business and the utilisation of our machines.

Yes, we’ve also gained insights into driver behaviours, but we consider ourselves a reasonable company who are transparent and have a good relationship with our staff. If anything, we are more informed which allows us to have open and effective conversations with our team.

If you are strongly considering adding a GPS fleet management solution in your business, and want to move your business digital, we can help you!

Contact us today, and let’s move your business into the future!

Discover how we can help transform your business.

Thanks for reading!

As always, if you have any questions please reach out.

Meg

Meagan Berkhout
Marketing & Digital Media